Brewery Launch! Yip, you drank us dry!


After months of speculating, anticipating and general salivating – SMACK! Republic Brewing Co. opened it’s doors on Sunday the 10th of March for the first time.

12pm saw us open our doors to general public – and we dished up a little slice of inner city bliss. Deep & delicious beats by Weston & Engine on a balcony awash in golden craft… what more could you want from a sunday in the city? Check out some photos here!

Prior to this lunacy – We actually had a rather dignified start to the day as the sounds of the Alma Azul string quartet filled the brewery for the launch of Heather McCann’s “Illusions” exhibition, organised by the lovely Edith Venter. (say what?! a string quartet at a brewery? Oh HELL yes!). The concept for this exhibition involves shooting incense smoke in amazing ways… come check it out every sunday until 14 April on our upper floor. In the meantime you can have a look at some photos of the the launch here!

Other SMACK! news for ya? Our brewery has been kitted out with ridiculously awesome furniture courtesy of Jeff James from Flea Significant Pieces. They are on display in the brewery and available to purchase so get your chubby little bottom acquainted with them asap you hear?!

What else is happening in March? Catch us at the PUMA Creative Factory Love Thy Planet workshop at South Point, The Grove on Saturday 23 March from 11am – and see the likes of Deep Fried Man, Half and Half, & Musical Chairs in action….

Otherwise drop by the brewery any Sunday m’kay?

March 22nd, 2013

Uncle Mervs

It All Started at Uncle Merv’s


And so there we were, sitting on the wooden benches outside Uncle Merv’s on the streets of Maboneng. It was a Saturday afternoon in late 2012. It was hot.

We were there to pitch. The head honchos of the Maboneng Precinct were there to listen.

“So, are you beer drinkers”, we asked as we kicked things off.

“Um no”, “Not really”, “More of wine a drinker myself” were the replies.

This was not the perfect start.

We were there to sell our vision of a microbrewery in Maboneng, in the heart of the city. After falling in love with the area, we desperately wanted our brewery to be located within the precinct.

It just felt right.

We had done our homework. We had sourced equipment, finalised the business model and developed our first beers.  But we needed their buy in to finalise the site for the brewery, to make our dream a reality. There was a lot riding on this.

We had come prepared with a whole bunch of marketing material for the pitch. Posters, hand outs, glasses and, of course, beers.

After introducing them to the brand and the vision, it was time for the tasting.  We took out some of the ice cold bottles from our cooler box which we had brought along, and proceeded to pour them into our distinctive SMACK! glass snifters. They instantly fell in love with the glasses.

“Wow I have never drank beer out of that type of a glass!” was a remark.

We looked on as they took their first sips. Five of them, three of us. It felt like an episode of Dragons Den. We waited for a response.


Finally, the head of the head honchos piped up, “Shit, this is fantastic!  So different to your typical everyday beer. I love it!”

Ecstasy unparalleled!

Other comments from the other head honchos followed, “Beautiful aroma” “Complex flavours” “It has lower carbonation than normal beers, I don’t feel so bloated”.

We went on to explain what the difference is between lagers and ales, and how different flavours and aromas are achieved. We highlighted that good craft beer can be appreciated in the same way that whisky and wine is. They listened intently, absorbing everything we said.  The cloak of the fizzy light lager was being lifted. They were being enlightened.

They loved it. We loved it. They were sold.

We ended the afternoon by heading to their office within the precinct to sign the papers in order to finalise the agreement. Emblazoned across the walls of the office was the mantra that they subscribe to…

We put pen to paper and finally SMACK! Republic Brewing Co was born! We gazed up at the words on the wall… and everything seemed to fit.


February 8th, 2013