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It has come to our attention that any brewery worth its beeriness has brewers with beards.  Since our launch in March, our three brewers, Drew, Grant and Dave, have been decidedly lacking in the facial hair department, with only Drew making any attempt to neglect the razor up until now.

As we have entered into the month of Movember, where awkward facial hair is indeed cool again, we thought that this would be the perfect time to launch BEERDVEMBER. (see how we did that…beer > beard > beerd…*high five*).

Here’s how it will work. For the month of November, our three brewers will lock up their facial shears, and attempt to grow the greatest brewer beards in the world. Now unfortunately for our three beard virgins, thick facial hair they have not been blessed with, so this attempt at brewer beard-dom will either be an unexpected success or a rather catastrophic failure… Time will tell!

The BEFORE shots: Three Days Growth

In keeping with the general vibe of Movember and giving back, SMACK! will donate R5 of every beer sold at the brewery to charity during BEERDVEMBER to any men* that have any form of facial hair…be it MO’s or BEERD’s, all welcome!

So Jozi we call on all of you to grow your MO’s, be weird with your BEERD’s, come grab a beer and do your bit!


The SMACK! Brewers

*or women – we don’t discriminate